FBD

The objective of this campaign was to create leads for sales reps and also make contact with existing clients at renewal time. In the brief FBD wanted to use the local sales representative in some way, perhaps including their contact details. Little did the reps know that they would become integral to the piece and would take centre stage! The mailer went out on a weekly basis based on renewal dates of existing clients and new business prospects alike.

There were approx 10,000 pieces sent out over four offices in Limerick, Athlone, Galway and Waterford. Due to the success of the campaign, the creative was requested by 11 more business units, and is still being used and executed throughout the country. The buy in from the reps has been extremely positive as it truly makes for an interesting conversation when you follow up your own personalised mailing!