Publicis D is recruiting an Account Manager

Publicis D, one of Ireland’s leading integrated marketing communications agencies, is recruiting an Account Manager to join their expanding team. Candidates should have at least 2 years experience within an agency environment and have multidiscipline skills, both on and offline. This role will involve servicing a group of blue chip clients across a number of service areas such as Direct Marketing, Experiential marketing, Event Management and Digital. The candidate will require excellent client service and people management skills. For a chance to develop your career in a fun and dynamic environment please contact Ian McCabe at ian.mccabe@publicisd.ie

Ulster Bank Moneysense for Schoolds...Winner of Best Grassroots Sponsorship at the Irish Sponsorship Awards 2012

We are delighted with the win at today's Irish Sposorship Awards. Other shortlisted campaigns included Kellogg's GAA Cúl Camps, Lucozade 70 Minutes and Ulster Bank GAA Force. The Best Grassroots Sponsorship Award endorses Ulster Bank's continued commitment to enterprise support and financial education in Ireland. It is unique in the “ground upward” support it provides teachers through skilled volunteers with banking and enterprise expertise. It is also unique in the back up processes at Grass Roots level of matching local voluteers to local schools and is accessible in secondary schools in our local communities across the island of Ireland. We are thrilled to have worked with the Ulster Bank team on this initiative, validating the real difference we can make in the promotion of financial education.

Publicis D welcomes Edel McCabe, our new Client Service Director

Publicis D are delighted to welcome Edel McCabe as Client Service Director. Edel has come from TEQUILA\ Ireland where she headed up the team and led the below the line strategic planning offering across the Cawley Nea\TBW A group. Edel has over 16 years experience specialising in CRM, Direct Marketing and Promotional & Experiential Marketing. She has successfully led and managed both local and international brands throughout her career including Electric Ireland, Heineken, Meteor and Jameson Domestic and International. For the past two years Edel has served as Chairperson of the Association of Promotional Marketing Consultants board. We at Publicis D are delighted to have Edel on board and look forward to good things ahead.

Ulster Bank "MoneySense for Schools" wins "Best Community Programme" Award

Congratulations to the Ulster Bank team on winning the “Best Community Programme” award at the Chambers Ireland CSR Awards 2012.  Stet until... The online, interactive resources are completely free to schools.  Aimed at 11-19 year olds, the modules use case studies, videos and interactive quizzes to bring the topics to life and make finance fun.  www.ulsterbank.ie/moneysenseforschools.

We are particularly delighted for the MoneySense team and Volunteers, whose commitment to this programme and financial education is making a real difference in our communities.

Publicis D Sourcing has arrived

Publicis D is pleased to announce its new sourcing division. Publicis D Sourcing is your single source for all your promotional communication solutions. Whether you are looking for branded promotional merchandise, once off event give-aways or corporate gifts; Publicis D Sourcing will connect you with your target audience.
Publicis D Sourcing prides itself in developing innovative and creative solutions that get your brand noticed. What makes us different is that we look at your business and identify promotional items specific to your industry. We make your budget work harder and depending on your requirements can source items locally or abroad. We have built up a vast amount of experience from sourcing over the years and we have built up close sourcing relationships worldwide.
Almost all the items we source can be personalised to meet your brand’s requirements. What’s more we have a professional in-house design team that can prepare product visual with your logo in place, to give you an idea of how the promotional item will look.
Click on the Publicis D Sourcing icon below to see what we have to offer and let us help you promote your business.

Yours Sincerely,
The Publicis D Sourcing Team

Call us now on 01 6499700
Email Sourcing@publicisd.ie

Publicis D opens new Healthcare office in Cork

Publicis D has opened a new Healthcare office in Cork as part of its on-going development, according to John Canacott CEO of Pubicis D. The new offices are in Little Island.

Publicis D Healthcare already works with a large number of companies in the Healthcare sector, and Yvonne Farrar (Cork Business Woman of the year and former MD of Kanvas Communications) will be starting with us shortly. Also joining the team in Cork are Sarah McGarry and Kasia Uszczynska, both formerly of Kanvas Communications. The new Cork based team bring with them a combined 25years+ agency experience in Creative Communications, specialising in the Pharmaceutical Marketing and Internal Communications sectors.

Commenting on this announcement, Julie O’Donnell, Strategic Planning Director and head of Publicis D Healthcare said: “Since launching our specialist healthcare offering in January 2011 we have been fortunate to attract some great people to the company and develop a growing client base of top-tier multinational healthcare companies. The opening of our Cork office is testament to the great response we’ve received from the marketplace and further strengthens our in-house expertise in the healthcare sector.”

Publicis D Healthcare is an integrated Marketing and Communications agency offering PR, Digital marketing, Internal communications, Web and mobile development, Event management and Creative design services. The company currently works with seven out of the top ten multinational pharmaceutical companies globally and is internationally aligned with Publicis Groupe Worldwide – delivering international reach and insights from the collective experience and best practice of the company in 42 cities across four continents.

John Canacott MBA,

Managing Director,

Level 4,

The Observatory,

Sir John Rogerson's Quay,

Dublin 2.

Direct : 01 6499716

Switchboard: 01 6499700

Mobile: +353 86 2412162

Fax: 01 6499701

email: john.canacott@publicisd.ie

Publicis D appointed by Simon Communities

Simon Communities appoints Publicis D

Publicis D has commenced work with The Simon Communities of Ireland. Following a competitive pitch, the new contract is for the marketing and advertising of Simon Week 2012. This will be a national campaign featured across a variety of media channels and is a fantastic addition to the Publicis D portfolio of not-for-profit clients.

Niamh Randall from the Simon Communities said ‘We are delighted to work with Publicis D on Simon Week 2012 and welcome the knowledge and expertise they will bring to this campaign highlighting homelessness all around Ireland’.

For further information please contact:

John Canacott MBA,  

Managing Director,  

Level 4,

The Observatory,

Sir John Rogerson's Quay,

Dublin 2.

Direct : 01 6499716

Switchboard: 01 6499700

Mobile: +353 86 2412162

Fax: 01 6499701

email: john.canacott@publicisd.ie 

Health – The New Status Symbol

Better for you. Fortified. Scientifically proven. No added…whatever. These are messages you’ll have no doubt been exposed to countless times today as the number of brands keen to persuade you that their product is the healthy choice grows. However there are big changes at play in the health market at present making it an area with equal doses of opportunity and challenges. The current economic climate is breeding a new type of consumer - one who is focused on being 'welthy', or rich in health as opposed to in pocket.

Consumers have always wanted three core things from a brand – status, the right product and a compelling experience. As the recession fuels changing perceptions and consumer values, your health is now a status symbol.

Consumers with less disposable income, looking at a healthcare system under pressure, are driven to be their own health advocate and make informed choices to improve their health and wellness. This health focus is likely to only increase going forward as the government looks to take the burden off the health service through preventative health strategies.

As such, in a crowded market place, brands with credible evidence and a clear health message have a real value add. They can emotively reach the consumer at the point of purchase, compelling them to buy one brand over another because it is the healthier choice.

Paging Dr Google

The recession is also driving consumers to be more informed on health topics. A 2011 survey by Quinn Healthcare revealed that almost half of Irish people find that the cost of attending their GP prohibitive, encouraging them to go online in search of medical diagnosis. Over half of all European consumers now actively turn to the internet for health information on specific conditions and 32% of European consumers now use their smartphone for health purposes, driving a surge in DIY health and fitness apps.

The digital consumer now has access to a huge volume of health information and so is more sceptical of brands with health USPs requiring campaigns which are not condescending but understanding of the consumer’s needs.

Moving from niche markets to mass markets

Just as there is an evolving consumer, there is now an evolving healthcare market.

Pharmacies and supermarkets are converging. Pharmacies are broadening their product ranges to nutrition brands, drinks and other consumer goods. Whilst across Europe supermarkets, such as Tesco, are opening pharmacies and offering reduced prices on consumer and prescription health brands.

As health problems such as diabetes, hypertension and obesity are on the increase, so too are the range of brands proffering scientific solutions to the problem – cholesterol lowering foods, drinks fortified with vitamins and minerals, low fat options.

Pharmaceutical companies without a new ‘blockbuster’ product are leveraging their expertise in communicating health messages and their heritage in research and development to move into the ‘non-prescription’, consumer health space. Similarly consumer goods companies keen to differentiate from competitors and increase margins look to capitalise on the DIY health trend and establish consumer health businesses. One example of this is Nestle who, this month, outbid Danone to close an $11.85 billion deal to acquire infant food maker Pfizer Nutrition.

Reaching the health conscious consumer

In this evolving market agility, creativity and insight are the name of the game. To succeed a brand must hit the right price point, find the most effective distribution channels, establish brand messaging that resonates with the target consumer and strike the right balance of marketing and communications tactics to convince consumers that your brand can deliver on its health promises. No mean feat.

So what should marketers focus on?

Positioning and endorsement of health claims – this is where the pharmaceutical companies can draw upon a wealth of expertise and healthcare professional relationships but some consumer brands can struggle.

Education driving demand – Consumers must know the problem before they’ll want to find the solution. Educating them on the health condition that is central to your brand’s selling point is crucial. There are countless brand case studies showing consumers recoiling from brands who patronise rather than inform. Striking the balance between engagement and education is key.

Highlight the need – Everyone loves a real life story and in the case of promoting brands with strong health messages, consumers want to see the ‘brand in action’. They want to see the aspirational outcome that they can look to replicate.

Agility – Consumer goods companies are experts at building brands, being quick to market and fast to adopt the latest trends. It is here that pharmaceutical companies struggle as tight regulations and internal processes make agility a challenge. As such preparation and evaluation is vital to allow any company to ‘fake it’ and almost schedule agility. Review the impact of marketing and communications tactics in as close to real-time as possible to that you improve response times and alter your plans to optimise results.

Insight and understanding – Health and wellbeing are emotive topics and strong consumer and health industry insight should be drawn upon to shape all facets of your brand activity to ensure that your brand strikes the right chord with the consumer, breeding brand loyalty.

The old phrase ‘your health is your wealth’ still holds true today and nobody likes to be short-changed.

Julie O’Donnell, Strategic Planning Director, Publicis D Healthcare.

Publicis D Healthcare brings over 25 years pharmaceutical marketing and communications expertise to Publicis D’s award-winning below-the-line offering to develop market leading multichannel consumer health campaigns.

www.publicisdhealthcare.ie

Renault Z.E. Roadshow

Congratulations to Renault Ireland who are in the middle of their Electric Vehicle road show! The next stop is Carton House Maynooth in Co. Kildare. It will be an exciting opportunity for their lucky guests to be among the first in Ireland to test drive the Renault Fluence Z.E. and the Kangoo Z.E. If you would like to find out more about Renault’s Z.E. range go to www.renault-ze.com

Sky for Apartments Live Rent Free for a Year!

The Live Rent Free for a Year competition has just ended and one lucky winner will be living on easy street for the next 12 months. The promotion was supported by a through the line campaign in press, outdoor, radio, and online advertising, pr and a targeted BTL operation in apartment blocks. The competition was successfully launched in the POD by 98FM's Dermot and Dave. Sky for Apartments enables thousands of apartment developments every month allowing residents to enjoy all the amazing benefits of Sky TV without the need for individual dishes. Go to skyinyourapartment.ie