Integrated Sales and Marketing

In many ways the line between sales and marketing is disappearing....

We take away the divide between sales and marketing through our integrated programmes. In certain projects we use all of our various skills to open doors and close sales, whether it be face to face or online. We closely integrate our sales and marketing efforts through a highly collaborative and feedback data rich approach. Our model allows us to offer clients a pay for performance (PFP) model, where we are rewarded at various stages through the sales cycle...all depending on performance. It's an open book, analytical approach; where the client sees ROI and other key metrics in real time. And it works, just ask companies such as eircom where the programme ran for 5 years, and BSkyB where we have been running a programme for in excess of six years - as well as a host of other clients. In short, we win when the client wins! 

Sales Services

We can provide stand alone contract sales staff to businesses primarily in the B2B arena. We have experience across a number of industries including IT & Telecoms, FMCG, Financial Services, Pharmaceutical and Insurance. We also have a telesales department providing staff for both inbound and outbound telemarketing campaigns.

Direct Marketing

Data, Digital and Direct ... we use all three to deliver results. There is a vast experience in direct marketing here in Publicis D. We offer the full service from strategy, creative, production and fulfillment. We are involved with all forms of direct marketing including direct mail, CRM, door drops, leafleting, SMS marketing and e-marketing. We are also members of the IDMA, the industry body for direct marketing in Ireland. With a fully functioning print production department we avail of group discounts when buying print to ensure value for money for our clients, using the buying power of the Publicis Group when negotiating the best deals for our clients. Because we have a large number of staff on our books we can provide fulfillment at a moments notice. We have a dedicated An Post account manager so that we can avail of the best rates and propose the correct mailing services to use i.e. DM rate, letter rate or deferred rates.

Data Management

Data, Digital and Direct ... we use all three to deliver results. We work closely with our clients to provide a range of data services that include data strategy, data profiling, data purchasing and data cleansing. We also hold data on behalf of some clients and manage their databases. We integrate this service with other key services we provide, such as direct mail. This ensures our DM campaigns are effective and targeted. Our data strategy ensures that all of our campaigns are measurable and this allows us to provide real time reporting to our clients. We are also registered with the Data Protection Commission. Damien Howard is our in-house data manager.

For more information, please contact Damien Howard at damien.howard@publicisd.ie

Sales Promotion

There is a wealth of experience in all sales promotion tools and techniques such as on-pack, with-pack, collectables, price promotions, sampling promotions, in-store competitions, tailor-made promotions and online promotions. As well as creating innovative sales promotion campaigns we also create impactful and innovative POS to support these campaigns. Most of our team has at some stage completed the diploma in sales promotion from the IPM in London. We encourage our new staff members to take this course and also attend training sessions that are put on by the APMC, which is the industry body for promotional consultants in Ireland. We are an active member of the AMPC, and Neil Devlin represents Publicis D on the board. Every year we enter the APMC Star Awards and have been very successful in recent years, most notably winning best in category with Renault last April.

Event Management

Whether you are looking for two promotional staff for a promotion in Clonakilty or if you are looking for us to come up with a concept for an upcoming event, we are here to help. No job is too big or too small. We have the capacity to create an event and manage it for you from concept through to execution. Over the years we have built up a quality list of brand ambassadors throughout the country. So whether you need poker players, beauty experts, friendly sampling staff or promotional models contact zoe.brady@publicisd.ie today.

Merchandising

If you are looking for a merchandiser to put up leaflets in a petrol station or for 300 pubs to be merchandised for an event we have the manpower to do it. Our services include category management, logistics, POS placement & delivery, storage as well as mystery shopping.

Where we differ from other companies is that we can bring our experience from a number of different industries to your brand. We fulfill merchandising requests for companies in the following sectors: retail, automotive, credit card, alcohol (both in the on-trade and off-trade), as well as in apartments and new homes.

We do not just place materials, we question what works best and make recommendations to clients to ensure that they can be innovators in the use of their merchandising teams.

Digital Marketing

Data, Digital and Direct ... we use all three to deliver results. Digital is part of our DNA and as you'd expect our services include; e-marketing, social media strategy and implementation, web development, online advertising and media buying. Digital runs through all we do, but what makes us unique is that we'll show you how to increase sales, improve acquisition and reduce churn - and often we'll share the risk with you. John Canacott also sits on the Digital Committee of the IDMA.

Creative Services

At Publicis D we have the creative resources to realise your campaign. Do you need straight to the point direct mail, enticing packaging, the best in web and digital design, leaflets that say what they mean, smart and sharp point of sale displays, or corporate brochures with attitude? Lead by creative director, Martin Farrell, with three further designers, plus an in-house copy writer, our creative department delivers. Developing, launching, promoting, campaigning, we mean business.

Product Sourcing

Premiums, giveaways, gimmicks, freebies – call them what you will, but whatever it is we can source them. Whether you need something in a hurry or a large volume item with a longer lead time we can call on our suppliers in Ireland and across the world to fulfill your order. It is important that your promotional items are of the proper quality and are coming from a reputable source. That is why we only use suppliers that adhere to international standards while still being as competitive as possible. So if it’s 5,000 pink rugby balls, 1,000 Child of Prague statues or 20,000 branded pens we can get them for you within budget and on time for your brand to hand initiative.

Other Services

From time to time we are asked to provide other services such as:

• Sponsorship Negotiation and Implementation
• Tactical Advertising
• Internal Communications

Contact PublicisD for further information on (01) 649 9700.